Strategy that ships.

For organizations that need technology leadership before they need a full-time CTO.

You have a product or platform and nobody whose job it is to own the technical direction. Decisions get made by whoever's available. Nothing is documented, and that cost compounds quietly until something breaks. I step in as your technology lead: architecture, roadmap, vendor and tooling decisions, security posture, and the hiring and management of the people building it.

ProofBrought in on a stalled networking app with no governance, roadmap or documentation. Hired and led twelve designers and developers, and drove it through the App Store approval the company had repeatedly failed to get.

For organizations where "it works" isn't sufficient.

Network configuration, security architecture, DevOps practice, and the documentation and change management that makes it auditable. Security as a design constraint, not a phase after launch. This is where I came from — Head of DevOps at McKinsey and PwC, with earlier work at Intel and Novartis — which is also why I know when an organization doesn't need this, and will say so.

ProofSpoke for Microsoft at Tech Buffalo on nonprofit infrastructure: how organizations without enterprise budgets can still get enterprise-grade systems.

For teams with a product that hasn't shipped, or shipped and stalled.

Mobile and web products from architecture through launch — release process, App Store submission, and documentation your team can maintain from. Design and engineering stay under one owner, so the interface and the code get decided together instead of negotiated across a handoff — whether that's me building it or a team I've assembled and am directing.

ProofReact Native app rebuilt end to end: new visual identity, new interface, security guardrails, release pipeline. Shipped to the App Store.

For organizations whose website is costing them work.

Information architecture, customer journey design and sites that convert, on whatever platform actually fits — WordPress, React, Webflow, or no-code where that's the right call. Booking, payments, POS integration, member portals, job boards. Sized to the work — a single site or a multi-property programme — and built to be edited by your team afterwards.

ProofRebuilt a transportation company's site around two entirely different buyers, families and institutional procurement, then wired the new architecture into an automated system running from first visit through consultation, quote, contract and invoice.

For teams doing manual work that software should be doing.

Tool and process audits, CRM architecture, workflow automation and cross-platform integration. The goal is a smaller team doing more, not a longer list of subscriptions.

ProofMigrated a six-site organization off enterprise CRM pricing with zero downtime, cutting their monthly platform cost by 86% and leaving a repeatable change management process behind.

For brands whose materials don't match their positioning.

Visual systems, campaign asset sets, decks and event collateral — built as reusable templates so your team can produce on-brand work without coming back to me for every piece. I use my print vendor relationships to bring production costs down.

ProofCreative director on a national book launch: visual system, an animated brand character with a nine-scene narrative arc, event decks, and tour environments across five cities.

For teams who've been told to use AI and haven't been shown how.

Most AI training is a demo. This is adoption: what your team actually does each week, which parts a model does well, and the habit of reaching for it. Delivered as a recurring series, a single workshop, or private one-to-one sessions.

ProofBuilt and ran an AI upskilling series for Sistas in Sales on a "one tool, one technique, one action" format designed for people with no spare hours, and delivered an AI agent workshop at Black Women Talk Tech. Also built the AI-assisted production workflow behind a national book launch, including a reusable character prompt system that kept a generated brand character consistent across social, webinar decks and live event screens.

For founders and owners who need a technical read, not a build.

Sometimes the expensive decision isn't the build — it's the one made six weeks earlier, by someone who'd never seen the quote before. Bring me in for the decision itself: a vendor quote or agency proposal read by someone with no stake in it; build versus buy; a stack decision you'll live with for three years; whether the developer or agency you're about to hire is the right fit, and what to ask them; a technical read on something you've inherited and don't fully trust. Available as a single session for a specific decision, or as an ongoing retainer when you'd rather someone were called before the decision gets made.

ProofI've selected, migrated and cut tooling across more than a dozen engagements.

For work that's too large for one person and too important for an agency.

Some engagements need a team. I scope the programme, assemble the right people, set the standards they work to, and stay accountable for what ships — the same role I've held hiring twelve designers and developers to take a stalled product to launch, leading global media and engineering teams at McKinsey, and running delivery across four separate approval teams at PwC. You get one person answerable for the outcome and a bench sized to the work, rather than an account manager between you and whoever is actually building it.

ProofHired and led ten developers and two designers on a stalled product, took it through App Store approval the company had repeatedly failed to get, and handed over documentation and a roadmap the team could run without me.